<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Casos sobre decisiones de marketing en empresas peruanas</title>
  </titleInfo>
  <name type="personal">
    <namePart>Pipoli de Butrón, Gina</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="corporate">
    <namePart>Universidad del Pacífico (Lima)</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Lima</placeTerm>
    </place>
    <publisher>Universidad del Pacífico</publisher>
    <dateIssued>1994</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>131 páginas ; 20 cm.</extent>
  </physicalDescription>
  <tableOfContents>Estudio de diversas empresas y como solucionan los problemas que afrontan.</tableOfContents>
  <subject>
    <topic>Mercadotecnia</topic>
  </subject>
  <subject>
    <topic>Perú</topic>
  </subject>
  <classification authority="ddc">658.8 / P59</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Mercadotecnia</title>
      <partNumber>17</partNumber>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">84-89293-69-4</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">MUNICIPALIDAD PROVINCIAL DEL CUSCO</recordContentSource>
    <recordCreationDate encoding="marc">190322</recordCreationDate>
  </recordInfo>
</mods>
